I have had this idea in my head for quite sometime but the timing just never felt right.  But with how busy I have become with bridal clients and my personal life becoming more and more demanding I knew 2016 was going to be the year that I took the big plunge.  And here we are!  I Do! Beauty Co. has been my blood sweat and tears the last few months and I am so proud of this company and I can’t wait to see where I can take it!

I am excited to offer our brides stellar customer service and the some of the best artists that Toronto has to offer.  My elite team is hand picked by me.  They are all experienced, professional and their level of artistry is top notch!

So please, spread the word.  If you know of anyone getting married please do not hesitate to send them our way.  We would love to be part of their big day!

Beauty to you, for the perfect ‘I Do’!

XO J9 aka Janine Holmes

Founder and Principle Artist for I Do! Beauty Co.

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With the holidays right around the corner this could be very, VERY dangerous.

Oh well that’s what credit cards are for

Happy Shopping!!!

XO J9

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As you can see I have a few

I prefer to retire a brush once it’s been used for the day and I will wash/sanitize it thoroughly at night.  I find quick brush cleansing in between clients is not always feasible and I also find my brushes don’t perform the same when they have brush cleanser in them.  Most of my brushes are from MAC Cosmetics as they make quality brushes that are consistent so they’re an easy ‘go-to’ for me.  It takes a special brush to break into the lineup and become a staple in my brush belt – Enter Sigma!  I had heard about Sigma brushes from other artists who have raved about them, so I was really excited when I received one of Sigma’s top selling brushes-The E45 Small Tapered Blending Brush – to try out.

It has a small tapered head with a precisely pointed tip.  This brush is great for adding colour into the eye crease allowing lots of control over placement.  With the firmer bristles of this brush it also prevents a lot of fallout which can happen with a more fluffy blending brush.

My first impression of the brush was the quality.  Just holding the brush I had to take note of the craftsmanship.  The synthetic brush hairs are super soft which is always important for the comfort of my clients-nobody wants to have a scratchy bristled brush touching their eyes!  The ferrule of the brush has a patented 3 crimp technology which will ensure the brush will stay intact which is important whether it’s being used for personal use or on my clients.  And lastly the wooden handles have 8 coats of paint, making them scratch & chip resistant.

This all sounds fancy and intriguing but the true test is how does this brush preform?  Like any product/brush that I want to add to my professional kit I must try it out on myself first.

Here is what I found:

1. The brush hairs picked up my eyeshadow product nicely.

2. The small brush tip fit perfectly into my eye crease making it foolproof to sculpt my eye and the brush hairs felt really soft.

3. When I washed the brush it was easy to remove all the product and the brush did not shed.

4. Once the brush dried after I washed it, it had retained its original shape.

Overall I really loved this brush from Sigma and I plan on adding more of their brush collection to my brush belt.  I might even have to pick up a few for my personal makeup bag

I would give The Sigma E45 Tapered Blending Brush a 5 out of 5!!!!  My highest rated product yet!

You can see the full selection of Sigma brushes at Obsessed Canada.

Obsessed Canada also offers free shipping with no minimum on all Sigma brushes!

Happy shopping

XOXO J9

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Check out my interview where I talk about juicy celebrity gossip and some of my fav makeup tips:

My Interview

XO J9

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He is the master behind the most commonly referenced makeup looks right now. I cant tell you how often my clients will pull out a pic of Kim and tell me that they want their makeup to look like hers. I ended up attending the workshop with an old friend/fellow makeup artist Shannon Ranger, she is currently based out of Ottawa. It was so great to see her and to catch up!

Now before I tell you my thoughts on the workshop here is a breakdown of the key products he used to create the look he did on his first model.

Mario use Kiehl’s Ultra Facial Moisturizer and stressed the importance that using more moisturizer allows you to use more powder. He then used Shiseido‘s cream foundation to match the model’s skin and pressed loose powder into the skin using a makeup puff. He then started the eyes with Bamboom Paint from MAC as a base and used various shades of beige and brown eyeshadows to sculpt the eyes. For liner he used a layering technique of Smolder Eye Khol blended out and Boot Black Liquid Liner on top-both from MAC. He used his Eye M Glam product which he created in collaboration with Giella as a highlighter on the eyes (under the brow and inner tear duct of the eye). He used individual lashes to fill in the models lash line. For her brows he used Lingering Brow Pencil from MAC and then added a complimentary shadow on top to set the brows. Once the eyes were done he started to contour and highlight the face which he is most noted for. Instead of using creams he used 2 bronzers, Suntan Matte from Smashbox and Terracotta by Guerlain and he used Banana powder by Ben Nye to highlight. For the lips he finished off with a nude lipstick and added another one of his creations with Giella a lipgloss called Sunny D.

                                       BEFORE                                                                 AFTER

It was actually a pretty simple beauty makeup. He did a lot of layering and took over 2 hours to create the look. He was great at explaining what he was doing and why. Shannon and I quickly realized that the audience was very ‘young’ and may not have been as seasoned as we were. The questions that were being asked to Mario were very basic and perhaps Mario picked up on this and decided to really take his time with the first look.

For the 2nd look he wanted to demonstrate a similar look for more of a mature skin type. Really the only difference was he used a liquid foundation from Armani instead of a cream. He created this look in about 15 minutes.

So now here are my thoughts on this workshop. Firstly it started late, about 20 minutes past 12pm. They mentioned they were waiting for a couple of attendees that were running late. Personally when I was a trainer for MAC and facilitated any type of training we always started on time. Its not fair for the people that arrived on time and who want to get the most out of the workshop. Secondly there was no introduction to welcome everyone to the workshop and to introduce Mario. It literally started by Mario saying, “Okay Im going to apply moisturizer to the model’s skin”. That was a little strange to me. Then I was expecting him to show us his signature highlighting and contouring using creams to really sculpt the face. He apparently did it in his last workshop. It was disappointing that that was not covered. And on top of all of this the lighting was horrible! There was pot lighting above the model that cast shadows on her face and she was side/backlit by the natural light coming through the windows beside the stage. This could have been easily avoided by having a spotlight placed in front of the model.

When we took a break for lunch Shannon and I sat with some other attendees who have also been Makeup Artists for many years and they said they were waiting for that ‘ah-ha’ moment that would make the workshop totally worth their while and I couldnt have agreed more. When we went back from lunch and Mario just basically recreated the first look with a couple of changes, it was such a let down.  Its disappointing to say but I left his workshop feeling ripped off. For the last hour of the workshop he invited people to come up and take a picture with him. Im sorry but that last hour could have easily been spent on doing another look, possibly showing us his highlighting and contouring techniques or a really dramatic look. Even the gift bags we were given at the end really didnt have anything in it that I would be excited to add to my kit.

Shannon and I realized that maybe our expectations were too high. When we were both trainers for MAC we had the opportunity to see some amazing workshops by some industry giants like Joanne Gair, Ve Neill, Billy B and Kabuki to name a few. These workshops were always well produced, they were inspiring and you left them feeling so energized and your passion for this industry would be re-ignited.

Maybe the immigration officer at the US Border who gave me a hard time was showing me a little bit of foreshadowing. He wondered why I was going to NYC and I said it was for a workshop. I then showed him my print out of the ticket. He questioned why I would spend $360 on a workshop about makeup…In retrospect I would have to agree :/

XO J9

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